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This web page login.gaiaonline.com states the following, "Create your own fantastic looking avatar and hangout in our virtual world and community." We saw that the website said " Create your own style with thousands of avatar items, from clothes and accessories to hairstyles, pets, weapons and anything else you can imagine." It also said " Join millions of members and make new friends in our huge forum community. Discuss whatever youre into games, comics, anime, sci-fi and fantasy, politics, fashion or life in general. Joining Gaia is free, and it only takes a few clicks." The header had Avatars as the highest ranking optimized keyword. It is followed by Free Games, and Virtual Worlds, and Chat which isn't as ranked as highly as Avatars. The next words login.gaiaonline.com used was Play. Meet People was included but could not be viewed by search engines.